Photos by Bruce Grigsby, Cambridge College

"Overall evaluation of Seminar...tenoff the scale."
"Wow! Lots of information packed into two days in a beautiful
setting plus the chance to network with some of the top professionals in
marketing for higher education. I made lots of notes for my 'to-do list'."
"The best thing I liked about the seminar were ideas behind the
seminarvery thoughtful folks sharing ideas and WANTING to help US succeed."
"A much needed seminar in the face of dynamic changes in education."

"Loved the location. It was conducive to new ideas, new friendships,
new thoughts, new concepts... Loved not having to dress up!"
"Bob and Moshe are the leading experts."
"In general, it was a great seminar that fostered many, many,
many ideas and many, many, many resources. I'm so pleased I left my 2 1/2
yr. old to come!"

"The thing I liked best about the Seminar was the excitement
and energy it gave me for going back to work and taking on the project that
has been stagnant for two years."
"The thing I liked best about this seminar was the opportunity
to meet and work with the 'guru'!"
"Good Program! Filled a need. Well developed format and outstanding
Reference material in the Marketing Plan Builder. Creative, provocative
and entertaining."

"The resource notebook is great. It 's getting lots of attention
in my office." (from a person who mailed in her evaluation)
"The actual process that CETYS (our Mexico clients) used to get
from point A to point B was very interesting and thought-provoking. Lots
of parallels and creative thinking." I was also cranked by Anita Boeker's
presentation." (Anita is the marketing director for the San Diego Zoo
and Wild Animal Park)
"Good program! Filled a need. Well developed format and outstanding
reference material in the Master Marketing Plan Builder. Creative, provocative
and entertaining."
"The thing I liked best about the Seminar was the "How To"
bookuseful and well written."
"The notebook is outstanding!"
"The ideas I found most helpful were contrasting image (P.R.)
with Niche Marketing."

"The ideas I found most helpful were focusing on 'the plan'."
"The think I liked best about this Seminar was willingness to
respond to our questions and the wealth of materials."
"Wow! Lots of information packed into two days in a beautiful
setting plus the chance to network with some of the top professionals in
marketing for higher education. I made lots of notes for my 'to-do list'."
"...well organized..."
"Good, solid, professional information to back up my push towards
marketing _________ College."
"You gentlemen are providing a unique and valuable service to
the area of higher education."
"The best thing I liked about the seminar was ideas behind seminar-
very talented, thoughtful folks sharing ideas and WANTING to help US succeed."

"Loved the location. It was conducive to new ideas, new friendships,
new thoughts, new concepts. We were 'all over' the area-no stationary meeting
place. Loved not having to dress up. I believe dress business clothes would
have prohibited the free idea exchange we had. Too much formality would
have stifled the group. Hotel staff was great! Speakers were knowledgeable-
we could have had more variety but Bob and Moshe are the leading experts.
In general, it was a great seminar that fostered many, many, many ideas
and many, many, many resources. I'm so pleased I left my 2 1/2 yr. old to
come!"
"Well organized. Goal driven."
"The ideas I found most helpful were detailed how-to's; exposure
to the sense of general muddle all colleges are in on this."

The Seminar By The Sea became The Seminar By the Woods when it traveled to Kentucky. The Seminar was sponsored by the Association of Independent Kentucky Colleges and Schools and Campbellsville University. Special thanks to Marc Whitt, Assistant to the President for Public Relations and Marketing pictured below on left (with hat). His beautiful daughter (below) joined us for blue ice cream! Seminar participants are pictured (right) in front of a civil war hospital near campus.

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