• How to Create a Successful Marketing Plan for your institution of Higher Education.
• Topor Consulting Group International will tailor their program to meet your needs.

What:
Could your school benefit from a comprehensive, robust marketing plan? Are you frustrated by the inability to jump-start a marketing strategy? Invite us to your campus for a two or three-day seminar to learn how to plan, execute, and evaluate a powerful marketing program.

Our Seminar by the Sea will provide you with no-nonsense techniques, philosophies, and methods, taught and discussed in a relaxed atmosphere. If you and your marketing committee have struggled with ideas and gotten nowhere, take advantage of this chance to discover how to break out and be successful in your endeavors. Benefit from the pros' experiences in surmounting internal political, budgetary, and philosophical barriers. Grab this opportunity to learn in informal sessions as well as through non threatening, by-the-sea kibitzing and chatting with colleagues. Clothing for the Seminar is mandatory informal!

The faculty will be on your campus for the full two or three days to answer your questions both in and out of the Seminar setting. Plus, you'll take back to your planning the specially developed, 235 page Master Marketing Plan Builder, a three-ring notebook of ideas, forms, resources, worksheets, plans, and a bibliographical resources.

Who:
Faculty include Bob Topor, internationally renown higher education marketing expert, author, and publisher; Moshe (Skip) Engelberg, Ph.D., noted researcher and strategist for nonprofit organizations.

Where:
On your campus at the site you provide! Avoid loss of time for traveling. Avoid travel and lodging costs for yourself and colleagues.
We will come to you! We require you pick a beautiful site for the Seminar. We also insist on informal dress (California-like).

When:
You decide the time best for you and your group based on YOUR schedule!

Fill out the following form if you are interested in having the Seminar By the Sea brought to your campus. Or call Bob Topor at (650) 962-1105.

The cost of the seminar:

For 1 to 15 people is $7,500 plus expenses for the program director. If you have the facilities to reproduce the Master Marketing Plan Builder, deduct $50 per registrant. For 16 to 60 people, add $250 per person over 15. Registration fees must be pre-paid. (No cancellations). Call (650) 962-1105 to get prices for larger audiences (professional groups, etc.). We accept POs.