Audiences:

Prospective students - returning women, high school seniors' parents, people looking for a new job, people looking for a high-tech job, older adults/retirees and people who need financial aid.

Purpose:

To build ongoing connections with individuals to boost enrollment.

Strategies:

Distribute news releases promoting free targeted publications in local media; send publication with federal financial aid booklet and FAF application; send "how to start college" brochure; follow up by telephone; mail the credit schedule; send a periodic newsletter promoting the college and specific programs; send a survey; send postcards promoting registration; maintain ongoing relationship, continually updating the database and checking each semester for enrollment.

Audiences:

Community, civic, volunteer, women's and older adult groups.

Purpose:

To create links between the college and the members of community groups to boost enrollment and build partnerships.

Strategies:

Invite groups to campus for specific events, as well as to hold their regular meetings; arrange to have a college rep to welcome them and give 10 minutes on the college's programs and events; create a brown bag luncheon program to invite special groups to the college for single-topic programs.

Audience:

Community groups.

Purpose:

To boost enrollment through community groups.

Strategies:

Place faculty and staff in community groups as speakers build awareness of college programs, and to gather names and addresses of prospective students to add to our database.

Audience:

High school seniors.

Purpose:

To support recruitment and intervention.

Strategies:

Create programs to involve faculty, staff and business leaders with local high school seniors to begin to help them understand the value of college and get them started on the right track toward a degree and a career in a long-term recruitment program. Eventually could move to middle-school program.

Audience:

Business representatives.

Purpose:

To link with business to provide opportunities for employees. Large corporate relationships would continue through CBED.

Audience:

Identified fine arts patrons.

Purpose:

To build audiences.

Strategies:

Invite them to fine arts events and grand-openings, encourage season ticket purchases, send the fine arts calendar and host a reception for them.

Audience:

Aldine and Spring ISD high school seniors.

Purpose:

To invite students to campus for a fun-filled, informative event to boost enrollment.

Audience:

Residents of north Houston.

Purpose:

To enlist business support in publicizing registration through the donation of free marquee space in front of their stores.

Audience:

Current students.

Message:

Register early for classes.

In Mail Box:

April, June, November.

List:

NHC supplies a comma delimited list on diskette.

Quantity:

10,000.

Piece:

TMH coordinates printing of two-color postcard, 5 1/2 x 8 1/2, on Neenah Classic Crest Whitestone cover weight.

Artwork:

NHC provides film. TMH picks up film at Desktop Service Bureau. Printer separates artwork. There is no close registration in the seps.

Mailing:

Bulk rate, non-profit.

DEADLINES:

to GG-5/6 to SB-5/10 to TMH-5/14 in MB-6/4 to GG-10/7 to SB-10/11 to TMH-10/15 in MB-11/10.

BUDGET:

$2,360 per semester / $7,080 annually.

Audience:

Former students.

Message:

Register for classes.

In Mail Box:

April, June, November.

List:

NHC supplies a comma delimited list on diskette.

Quantity:

20,000.

Piece:

TMH coordinates printing of two-color postcard, 5 1/2 x 8 1/2, on Neenah Classic Crest Whitestone cover weight.

Artwork:

NHC provides film. TMH picks up film at Desktop Service Bureau. Printer separates artwork. There is no close registration in the seps.

Mailing:

Bulk rate, non-profit.

DEADLINES:

to GG-5/6 to SB-5/10 to TMH-5/14 in MB-6/4 to GG-10/7 to SB-10/11 to TMH-10/15 in MB-11/10.

BUDGET:

$4,520 per semester / $13,560 annually.

Audience:

Students close to graduation.

Message:

Register for classes.

In Mail Box:

April, June, November.

List:

NHC supplies a comma delimited list on diskette.

Quantity:

10,000.

Piece:

TMH coordinates printing of two-color postcard, 5 1/2 x 8 1/2, on Neenah Classic Crest Whitestone cover weight.

Artwork:

NHC provides film. TMH picks up film at Desktop Service Bureau. Printer separates artwork. There is no close registration in the seps.

Mailing:

Bulk rate, non-profit.

DEADLINES:

to GG-5/6 to SB-5/10 to TMH-5/14 in MB-6/4 to GG-10/7 to SB-10/11 to TMH-10/15 in MB-11/10.

BUDGET:

$2,360 per semester / $7,080 annually.

Audience:

Withdrawn students.

Message:

Register for classes.

In Mail Box:

April, June, November.

List:

NHC supplies a comma delimited list on diskette.

Quantity:

5,000.

Piece:

TMH coordinates printing of two-color postcard, 5 1/2 x 8 1/2, on Neenah Classic Crest Whitestone cover weight.

Artwork:

NHC provides film. TMH picks up film at Desktop Service Bureau. Printer separates artwork. There is no close registration in the seps.

Mailing:

Bulk rate, non-profit.

DEADLINES:

to GG-5/6 to SB-5/10 to TMH-5/14 in MB-6/4 to GG-10/7 to SB-10/11 to TMH-10/15 in MB-11/10.

BUDGET:

$1,265 per semester / $3,795 annually.

Audience:

Current students.

Message:

Thank you - retention.

In Mail Box:

April, June, November.

List:

NHC supplies a comma delimited list on diskette.

Quantity:

5,000.

Piece:

TMH coordinates printing of two-color postcard, 5 1/2 x 8 1/2, on Neenah Classic Crest Whitestone cover weight.

Artwork:

NHC provides film. TMH picks up film at Desktop Service Bureau. Printer separates artwork. There is no close registration in the seps.

Mailing:

Bulk rate, non-profit.

DEADLINES:

to GG-4/13 to SB-4/17 to TMH-4/22 in MB-5/7 to GG-5/6 to SB-5/10 to TMH-5/14 in MB-6/4 to GG-10/7 to SB-10/11 to TMH-10/15 in MB-11/10.

BUDGET:

$1,265 per semester / $3,795 annually.

Audience:

Current students.

Message:

Register for classes - not too late.

In Mail Box:

May, August, January.

List:

NHC supplies a comma delimited list on diskette.

Quantity:

6,000 to 8,000.

Piece:

TMH coordinates printing of two-color postcard, 5 1/2 x 8 1/2, on Neenah Classic Crest Whitestone cover weight.

Artwork:

NHC provides film. TMH picks up film at Desktop Service Bureau. Printer separates artwork. There is no close registration in the seps.

Mailing:

Bulk rate, non-profit.

DEADLINES:

to GG-4/15 to SB-4/17 to TMH-4/22 in MB-5/7 to GG-7/15 to SB-7/17 to TMH-7/19 in MB-7/30 to GG-12/2 to SB-12/6 to TMH-12/10 in MB-12/31.

BUDGET:

$2,360 per semester / $7,080 annually.

Audience:

Students new to the college.

Message:

Thank you - retention.

In Mail Box:

July, September, March.

List:

NHC supplies a comma delimited list on diskette.

Quantity:

5,000.

Piece:

TMH coordinates printing of two-color postcard, 5 1/2 x 8 1/2, on Neenah Classic Crest Whitestone cover weight.

Artwork:

NHC provides film. TMH picks up film at Desktop Service Bureau. Printer separates artwork. There is no close registration in the seps.

Mailing:

Bulk rate, non-profit.

DEADLINES:

to GG-6/3 to SB-6/7 to TMH-6/11 in MB-7/2 to GG-8/5 to SB-8/9 to TMH-8/13 in MB-9/3 to GG-2/3 to SB-2/7 to TMH-2/11 in MB-3/4.

BUDGET:

$1,265 per semester / $3,795 annually.

Audience:

Human Resource directors, corporate training directors and small biz owners.

Message:

Send employees for quality, affordable, on-target skills training.

In Mail Box:

April, November.

List:

TMH provides list with names, addresses, affiliations and phone numbers. TMH provides list to NHC on diskette and greenbar, sorted by company name for follow-up and tracking of responses and enrollments.

Quantity:

15,000.

Piece:

TMH coordinates printing of one-color letterhead on Neenah Classic Crest Whitestone text weight and matching envelopes. Names and address are laser-jet on letter and envelopes.

Artwork:

NHC provides film. TMH picks up film at Desktop Service Bureau. Printer separates artwork. There is no close registration in the seps.

Mailing:

Bulk rate, non-profit.

DEADLINES:

to GG-5/6 to SB-5/10 to TMH-5/14 in MB-6/4 to GG-10/7 to SB-10/11 to TMH-10/15 in MB-11/10.

BUDGET:

$7,440 per semester / $14,880 annually.

Audience:

Graduates and completers.

Message:

Congratulations and follow-up.

In Mail Box:

July.

List:

NHC provides a comma delimited list on diskette.

Quantity:

2,000.

Piece:

TMH coordinates printing of two-color postcard, 5 1/2 x 8 1/2, on Neenah Classic Crest Whitestone cover weight.

Artwork:

NHC provides film. TMH picks up film at Desktop Service Bureau. Printer separates artwork. There is no close registration in the seps.

Mailing:

Bulk rate, non-profit.

DEADLINES:

to GG-5/6 to SB-5/10 to TMH-5/14 in MB-6/4.

BUDGET:

$944 per semester / $2,832 annually.

Audience:

Spring, Aldine, Klein ISD high school seniors/graduates.

Message:

Register for college.

In Mail Box:

April, July, November.

List:

TMH provides list with names, addresses and phone numbers. TMH provides list to NHC on diskette and greenbar, sorted by last name for follow-up and tracking of responses and enrollments.

Quantity:

6,000 to 10,000.

Piece:

TMH coordinates printing of one-color letterhead on Neenah Classic Crest Whitestone text weight and matching envelopes. Names and address are laser-jet on letter and envelopes.

Artwork:

NHC provides film. TMH picks up film at Desktop Service Bureau. Printer separates artwork. There is no close registration in the seps.

Mailing:

Bulk rate, non-profit.

DEADLINES:

to GG-4/14 to SB-4/16 to TMH-4/18 in MB-4/29 to GG-5/6 to SB-5/10 to TMH-5/14 in MB-6/4 to GG-10/7 to SB-10/11 to TMH-10/15 in MB-11/10.

BUDGET:

$4,360 per semester / $13,080 annually.

Audience:

Spring, Aldine, Klein ISD high school seniors/graduates.

Message:

Register for college - not too late.

In Mail Box:

May, August, January.

List:

NHC provides a comma delimited list on diskette.

Quantity:

6,000 to 10,000.

Piece:

TMH coordinates printing of two-color postcard, 5 1/2 x 8 1/2, on Neenah Classic Crest Whitestone cover weight.

Artwork:

NHC provides film. TMH picks up film at Desktop Service Bureau. Printer separates artwork. There is no close registration in the seps.

Mailing:

Bulk rate, non-profit.

DEADLINES:

to GG-4/15 to SB-4/17 to TMH-4/22 in MB-5/7 to GG-7/15 to SB-7/17 to TMH-7/19 in MB-7/30 to GG-12/2 to SB-12/6 to TMH-12/10 in MB-12/31.

BUDGET:

$2,334 per semester / $7002 annually.

Audience:

GED graduates.

Message:

Congratulations and follow-up.

In Mail Box:

July.

List:

NHC provides a comma delimited list on diskette.

Quantity:

2,000.

Piece:

TMH coordinates printing of two-color postcard, 5 1/2 x 8 1/2, on Neenah Classic Crest Whitestone cover weight.

Artwork:

NHC provides film. TMH picks up film at Desktop Service Bureau. Printer separates artwork. There is no close registration in the seps.

Mailing:

Bulk rate, non-profit.

DEADLINES:

to GG-5/6 to SB-5/10 to TMH-5/14 in MB-6/4.

BUDGET:

$944 per semester / $2,832 annually.

Audience:

University students with home addresses in our ZIPs.

Message:

Register for college - pick up a few extra hours this summer.

In Mail Box:

May, August, January.

List:

NHC provides a comma delimited list on diskette.

Quantity:

6,000 to 10,000.

Piece:

TMH coordinates printing of two-color postcard, 5 1/2 x 8 1/2, on Neenah Classic Crest Whitestone cover weight.

Artwork:

NHC provides film. TMH picks up film at Desktop Service Bureau. Printer separates artwork. There is no close registration in the seps.

Mailing:

Bulk rate, non-profit.

DEADLINES:

to GG-4/15 to SB-4/17 to TMH-4/22 in MB-5/7.

BUDGET:

$2,334 per semester / $2,334 annually.

Audience:

Prospective students (residents of specific ZIP codes in north Houston).

Message:

How to save money on a four-year degree by starting at NHC (and moving to UC).

In Mail Box:

July, November, April.

List:

Mailing House.

Quantity:

10,000.

Piece:

TMH coordinates printing of one-color newsletter, 8 1/2 x 11, on Neenah Classic Crest Whitestone cover weight, with perforated Business Reply Card for more info.

Artwork:

NHC provides film. TMH picks up film at Desktop Service Bureau.

Mailing:

Bulk rate, non-profit.

DEADLINES:

to GG-4/14 to SB-4/16 to TMH-4/18 in MB-4/29 to GG-5/6 to SB-5/10 to TMH-5/14 in MB-6/4 to GG-10/7 to SB-10/11 to TMH-10/15 in MB-11/10.

BUDGET:

$4,000 per semester / $12,000 annually.

Audiences:

Returning women, high school seniors' parents, people looking for a new job, people looking for a high-tech job, older adults/retirees and people who need financial aid.

Strategies:

Distribute news releases promoting free targeted publications in local media; send publication with federal financial aid booklet and FAF application; send "how to start college" brochure; follow up by telephone; mail the credit schedule; send a periodic newsletter promoting the college and specific programs; send a survey; send postcards promoting registration; maintain ongoing relationship, continually updating the database and checking each semester for enrollment.

DEADLINES:

Responses in mail within 48 hours; new marketing piece prepared by the first Friday of each month to be mailed by the 15th of each month. Schedules mailed within three four weeks of classes beginning, coordinated with district drop. Annual plan to GG by May 8.

BUDGET:

$1,500 per semester / $4,500 annually, plus items listed separately.

Audiences:

Corporate HR and training directors and small business CEOs.

Strategies:

Send personalized letters with direct-response instrument to HR, training and small biz reps in college service area; send admissions packets; follow up by telephone; mail the credit/CE schedules; send rolodex cards; send a periodic newsletter promoting the college and specific programs; send a survey; send postcards promoting registration; maintain ongoing relationship, continually updating the database and checking each semester for enrollment.

DEADLINES:

Responses in mail within 48 hours; new marketing piece prepared by the first Friday of each month to be mailed by the 15th of each month. Schedules mailed within three four weeks of classes beginning, coordinated with district drop. Annual plan to GG by May 8.

BUDGET:

$500 per semester / $1,500 annually, plus items listed separately.

Audiences:

Prospective students who call the switchboard or admissions office for information about the college.

Strategies:

Use student inquiry form to centralize information distribution through external affairs; send admissions packet; follow up by telephone as staff is available; mail the credit schedule; send a periodic newsletter promoting the college and specific programs; send a survey; send postcards promoting registration; maintain ongoing relationship, continually updating database and checking each semester for enrollment.

DEADLINES:

Responses in mail within 48 hours; new marketing piece prepared by the first Friday of each month to be mailed by the 15th of each month. Schedules mailed within three four weeks of classes beginning, coordinated with district drop. Annual plan to GG by May 8.

BUDGET:

$2,500 per semester / $7,500 annually, plus items listed separately.

Audiences:

Residents and employees south of the beltway and Greater Greenspoint area.

Strategies:

Place ads for Parkway and Carver Centers in the Northeast News, Greenspoint Reporter, Leader, North Freeway Leader and Acres Homes Citizen, listing the courses offered through Parkway and Carver.

Timing:

In newspaper two weeks before last week of registration.

DEADLINES:

Set up an annual calendar of deadlines with the center directors by May 8.

BUDGET:

$3,600 per semester / $13,800 annually, Center budgets.

Audiences:

Residents and employees south of the beltway and Greater Greenspoint area.

Strategies:

Place ads for Parkway and Carver Centers in the Northeast News, Greenspoint Reporter, Leader, North Freeway Leader and Acres Homes Citizen, promoting the college and our key benefits.

Timing:

Ongoing during registration and in newspaper two to four weeks before last week of registration.

DEADLINES:

Set up an annual calendar of deadlines with the center directors by May 8.

BUDGET:

$3,500 per semester / $10,500 annually, Center budgets.

Audiences:

Residents interested in general college and program-specific open houses; residents and employees interested in child care, real estate, welding, legal assisting and other programs that need enrollment boosts.

Strategies:

Place ads in weekly newspapers, as well as specialty trade publications.

Timing:

Ongoing throughout the year.

DEADLINES:

Set up an annual calendar of deadlines with the program directors by May 8.

BUDGET:

$6,000 annually.

Audiences:

Business representatives in college service area.

Strategies:

Place ads promoting college as source of quality employee training in the chamber publications, newsletters and directories, as well as events for business professionals, such as the local American Association of Business Women chapter, trade show programs, etc.

DEADLINES:

Set up an annual calendar of deadlines with Judy by May 8.

BUDGET:

$1,200 per semester / $3,600 annually.

Audiences:

Residents and employees in the college service area.

Strategies:

Place ads for CE in the Northeast News, Sun Group, Greenspoint Reporter, Leader, North Freeway Leader and Acres Homes Citizen, listing CE courses, particularly at mid-semester.

Timing:

Mid-semester and weekly.

DEADLINES:

Set up an annual calendar of deadlines with Pam by May 8.

BUDGET:

Will depend on frequency, CE budget.

Audiences:

Specific target audiences, including men and women 18 to 25 and 25 to 45.

Strategies:

Place college videos on 30-minute segments on network and cable TV, with transitional direct-response mechanisms.

Timing:

Last three weeks of registration.

DEADLINES:

Awaiting final approval.

BUDGET:

Awaiting new quotes.

Audiences:

Residents and employees of college service area.

Strategies:

Place billboards with strong enrollment-building messages in key locations throughout the college service area, particularly during registration, with changeable snipes promoting specific registration periods and semesters.

Timing:

Ongoing and during registration periods.

DEADLINES:

Coordinate artwork with district to meet yearlong board deadlines, with paint change each semester to coordinate with schedule art; send out quotes for new short-term boards in February for May through August.

BUDGET:

Will depend on location and duration.

Audiences:

Residents and employees of college service area.

Strategies:

Solicit free marquee space from local retailers in north Houston with strong enrollment-building messages in key locations throughout the college service area, particularly during registration.

Timing:

August, November, May.

BUDGET:

No budget impact, with the exception of thank you letters and appreciation certificates.

Audiences:

High school students, residents, business reps.

Strategies:

Distribute through shared counselors, high school libraries, career learning centers, county libraries, corporate HR directors. Test a direct-response program with videos mass-reproduced in a quantity of 500.

Timing:

Ongoing.

DEADLINES:

Duplicate with low-cost cover by May 1.

BUDGET:

$3,500 annually.

Audience:

Prospective students.

Strategies:

Create a four-color, 8 1/2 x 11, four-page viewbook promoting the college's key benefits, academic transfer and technical programs; distribute to individuals who respond to direct-response and database programs, HR, training and small business reps and telephone inquiries. Not for college nights or mass distribution.

DEADLINES:

to GG-6/10 to SB-6/14 to printer-6/18 in our hands-7/9.

BUDGET:

$3,500 annually for 20,000.

Audience:

Prospective students.

Strategies:

Create a four-color, 8 1/2 x 11, four-page viewbook promoting technical careers programs to accompany or be sent as follow-up to the video.

DEADLINES:

to GG-6/24 to SB-6/28 to printer-7/2 in our hands-7/23.

BUDGET:

$3,500 annually for 20,000.

Audience:

Prospective students.

Strategies:

Use direct-response marketing for booklets for senior parents, returning women, retirees, and people who need new jobs, high-tech jobs and financial aid.

DEADLINES:

Create a plan to update current booklets and produce shorter new booklets and submit to GG by Aug. 1.

BUDGET:

$5,400 annually for six different booklets, 36 to 40 pages.

Audiences:

HR directors, corporate training directors and small business CEOs.

Strategies:

Send to those who inquire through direct-response mechanism.

DEADLINES:

Complete. Plan to reorder as needed.

BUDGET:

$600 annually for 1,200.

Audiences:

Community groups, Friends of the College, grant providers, business leaders.

Strategies:

Update the college fact card as a one-color card for civic and business audiences and for college administrator presentations and packets.

DEADLINES:

Coordinate to update and provide info to district for the two-sided cards.

BUDGET:

$470 annually for 10,000.

Audiences:

Current and prospective students in specific technical programs.

Strategies:

Create one-page, inexpensively produced program information sheets to replace the current program brochures; distribute in admissions packets on request; use in combination with viewbook and technical brochure.

DEADLINES:

Coordinate with program coordinators and submit a plan by Aug. 15 to GG to complete all sheets by Sept. 13. Order the shells by Aug. 19.

BUDGET:

$1,550 annually for 25,000 shells, plus on-campus duplication.

Audiences:

Current and prospective students in arts programs; fine arts patrons; media; retirees.

Strategies:

Continue to produce and distribute four-color fine arts calendar.

Timing:

Printed by August 1.

DEADLINES:

to GG-7/1 to SB-7/5 to printer-7/9 in our hands-8/1.

BUDGET:

$3,728 annually for 3,000, plus $330 for envelopes.

Audiences

Prospective students.

Strategies:

Reprint two-color admissions brochures for college nights, speakers, shared counselors, direct mail and admissions packets.

DEADLINES:

Update and reorder as supplies get to less than 500.

BUDGET:

$1,238 annually for 5,000.

Audiences:

Current students.

Strategies:

Reprint counseling brochures.

DEADLINES:

Update and reorder as supplies get to less than 500.

BUDGET:

$1,238 annually for 5,000.

Audiences:

Prospective students.

Strategies:

Update and reprint information card for distribution through admissions packets.

DEADLINES:

Update and reorder as supplies get to less than 500.

BUDGET:

$470 annually for 10,000.

Audience:

Current students.

Strategies:

Update and reprint brochures as requested by Student Services, cost to come from Student Services budget.

DEADLINES:

Check with Darla; may become part of student handbook.

BUDGET:

Cost to depend on quantity and number of versions, from SS budget.

Audience:

Current students.

Strategies:

To provide legally required info as well as info to improve persistence.

DEADLINES:

to GG-6/24 to SB-6/28 to printer-7/2 in our hands-8/1; coordinate with Linda Mark.

BUDGET:

$13,000, from SS budget.

Audience:

Current and prospective students.

Strategies:

Create, update and print brochures as requested by various departments in response to special needs, funded by Carl Perkins and other grants.

DEADLINES:

Coordinate with program coordinators and counselors.

BUDGET:

No budget impact.

Audience:

Community groups.

Strategies:

Create and distribute a brochure and cards promoting college faculty as expert speakers; send speakers out to discuss their subject areas with a 15-minute plug for college enrollment, along with college recruitment brochures and, when appropriate, admissions packets.

Purpose:

To boost enrollment through community groups; to gather names and addresses of prospective students to add to our database.

DEADLINES:

to GG-10/14 to SB-10/18 to printer-10/22 in our hands-11/5.

BUDGET:

$1,351 annually for 5,000 brochures, plus $470 annually for 10,000 cards.

Audience:

Residents of select ZIPs in Aldine, Spring and Klein.

Strategies:

Distribute districtwide schedules in a second mailing to the residents of specific service-area ZIP codes with a college-specific dustcover promoting the college centers, as well as key college benefits.

DEADLINES:

BUDGET:

Will depend on quantity and frequency, from center budgets.

Audience:

Prospective corporate clients.

Strategies:

Create an expandable packet of information using staggered cards and a folder to market college products to business in a way that can be tailored for specific companies.

DEADLINE:

BUDGET:

$900 annually for 1,000, plus $550 for folders, CBED budget.

Audience:

Callers.

Strategies:

Centralize fulfillment of requests for information that come to the switchboard, Admissions office and other areas through the External Affairs Office.

DEADLINE:

Redo current form. Submit to GG 4/22, to printer-4/25, in our hands-5/1.

BUDGET:

$750 annually.

Audience:

Center students and prospective students.

Strategies:

Provide design and printing of publications for Parkway and Carver, particularly during the grand-opening to support recruitment and PR.

DEADLINE:

Coordinate with center director; add to your annual deadlines plan. There will need to be a Carver brochure produced with summer.

BUDGET:

Will depend on specific requests, Center budgets.

Audience:

Switchboard operators and frontline customer service personnel.

Strategies:

Script, publications and training for switchboard and frontline student services staff members.

DEADLINE:

BUDGET:

No budget impact.

Audience:

Switchboard operators and frontline customer service personnel.

Strategies:

Brochure with Q&A on most commonly asked questions.

DEADLINE:

BUDGET:

$250.

Audience:

Internal and external college audiences.

Strategies:

Use for packaging.

DEADLINE:

Reorder when quantities are less than 500.

BUDGET:

$1,000 for 2,000.

Audiences:

Media, prospective students, retirees, Friends of College.

Strategies:

Use for distributing news releases, admissions packets and communications.

DEADLINE:

Reorder when quantities are less than 500.

BUDGET:

$940 for 10,000.

Audience:

Prospective students.

Strategies:

Use for recruitment.

DEADLINE:

Reorder when quantities are less than 500.

BUDGET:

$3,300 for 10,000.

Audience:

Special guests, VIPs, CBED clients.

Strategies:

Use for promotion.

DEADLINE:

BUDGET:

$500 for 100.

Audience:

External college audiences.

Strategies:

Use for recruitment and promotion.

DEADLINE:

Update and reorder when quantities are less than 500.

BUDGET:

$285 for 10,000.

Audience:

Prospective students.

Strategies:

Use to encourage response rate.

DEADLINE:

Reorder when quantities are less than 500.

BUDGET:

$1,524 for 30,000.

Audience:

Prospective students.

Strategies:

Use instead of two-color to save money, including personal letters in communications.

DEADLINE:

Reorder when quantities are less than 500 or as needed for direct mail campaigns.

BUDGET:

$2,420 for 50,000.

Audience:

Prospective students.

Strategies:

Use instead of two-color to save money, including personal letters in communications.

DEADLINE:

Reorder when quantities are less than 500 or as needed for direct mail campaigns.

BUDGET:

$1,041 for 10,000.

Strategies:

To provide one-on-one contact with students who dropped or are not currently enrolled to invite them back to college and to help them with the process.

Audiences:

Formerly enrolled students, students who've withdrawn, students who received financial aid but didn't enroll, GED recipients, former students close to completion, etc.

Strategies:

Call these target audiences to give them the message that we miss them and would like to help them complete their education.

Timing:

August, November, May.

BUDGET:

No current budget impact.

Strategies:

Determine percentage increase of former students who re-enroll through diskette list evaluation after official day; determine recall rates of specific media among currently enrolled students. Goal: to increase re-enrollment by 5 percent.

DEADLINES:

Midway through each semester.

Strategies:

Determine recall rates of specific media through Scantron survey among currently enrolled students. Goal: to increase recall and response rates by 3 percent.

DEADLINES:

Midway through each semester.

Strategies:

During registration.

Strategies:

Determine ZIP Code penetration through ZIP Code analysis among currently enrolled students. Goal: to increase penetration rates in Aldine by 1 percent.

DEADLINES:

Midway through each semester. 8.

Strategies:

Determine why students leave the college. Provide assistance to Advising Center in obtaining survey results about student retention.

DEADLINES:

Coordinate with Lori Dowell.

Strategies:

Tabulate counter feedback card responses. Don't forget Info Counter cards. Send surveys to students who withdraw.

DEADLINES:

Coordinate with Lori Dowell and student service directors who are tabulating their own office scores.

26 %

Personal or academic problems.

21 %

Personal problems or issues (new baby, pregnancy, engagement, marriage, personal illness, family illness, personal problems).

5 %

Academic problems, or didn't take TASP in time.

25 %

Job.

25 %

Started new job, working more hours or work / schedule conflicts (116).

14 %

Went to another two-year institution.

8 %

Transferred to another NHMCCD College (12 to KC - 3%; 13 to TC - 3%; 8 to MC - 2%).

6 %

Transferred to another community college or proprietary school (12 to HCC; 4 to ITT; 1 to San Jac; 11 to other or unnamed) Reasons: (1) course offerings, (2) cost or tuition, (3) convenience, (4) location.

14 %

Completed goals, graduated or transferred to a university.

10 %

Transferred to a four-year institution or the service (14 to Sam - 3%; 15 to UH - 3%;9 service or other university - 2%).

2 %

Were taking a single class for specific training, completion of a degree at another institution or recreation (10).

2 %

Graduated from NHC or believe they completed their educational objectives here.

10 %

Money.

10 %

Financial reasons (46).

9 %

Relocated.

9 %

Moved out of country, out of state or out of immediate area (41).

2 %

Problem with college.

2 %

Problems with an instructor or the college.

460

Total number of students who gave a reason for not attending.