Blowing the
Whistle on Higher Education: A Loss of Integrity?
by Bob Topor, Senior Consultant, Topor Consulting
Special Edition
The Impossible
Dream
by Bob Topor, Senior Consultant, Topor Consulting
Special Edition
Benefits... Not
Features
by Bob Topor, Senior Consultant, Topor Consulting
Vol XVI No. 5
Marketing Classics
by Bob Topor, Senior Consultant, Topor Consulting
Vol XVI No. 4
Vintage Personality
by Bob Topor, Senior Consultant, Topor Consulting
Vol.XVI, No.3
Post 9/11 Thoughts
About Marketing Higher Education
by Bob Topor, Senior Consultant, Topor Consulting
Vol.XVI, No.2
A Prophet is Respected....
Or is He/She?
by Bob Topor, Senior Consultant, Topor Consulting
Vol. Vol.XVI, No.1
Research Revisited!
by Bob Topor, Senior Consultant, Topor
Consulting
Vol. XV, no. 6
"Looking ahead . . . TECHNOLOGY INTEGRATION"
by Bob Topor, Senior Consultant, Topor Consulting
Vol. XV, no. 5
"Bob's Vision . . . Looking Down The Road"
by Bob Topor, Senior Consultant, and edited by Louise Dolfini Thornton, SAMP
Vol. XV, no. 4
Do You Have A Marketing Gap Between Your Academy and Your Audience?
by Bob Topor, Senior Consultant for Topor Consulting
Vol. XV, no. 3
Branding Higher Education—some ideas from Bob Topor
by Bob Topor
Does Your Academy E-mail Look Like Junk?
by Bob Topor
Vol. XV, no. 2
Disappearing Rainbows
by Bob Topor
Vol. XV, no. 1
Portals to Higher Education... Building An Online Community!
by Bob Topor
More Traffic for Your Educational Web Site
by Bob Topor
Building Image Credibility - Your Key To Online Marketing Success!
by Bob Topor
Bob's Book Review . . .
by Bob Topor
A Marketing Books Sale . . .
by Bob Topor
Vol. XIV, no. 6
Higher Education Web Site Marketing Tools and Tips
by Bob Topor
Vol. XIV, no. 5
Strategic Internet Marketing
by Bob Topor
Vol. XIV, no. 4
A Radical New View of Positioning
by Bob Topor
Vol. XIV, no. 3
The Best Way to Kill a Bad Product is to Market It!
by Bob Topor, edited by Louise Dolfini Thornton
School Marketing Survey
Beloit College Faculty Assessment
Vol. XIV, no. 2
A Faded Gingham Dress (An Internet Fable)
by anonymous
"Who Moved My Cheese?" (a book review)
by Bob Topor
Vol. XIV, no. 1
Teaching In the Swamp
by Lana Brookman
Vol. XIII, no. 9
A Warning From Bob Topor
The New Meaning of Quality in Higher Education
Vol. XIII, no. 8
Some Personal Ideas
A New Book...
Excerpts from Bob's Newly Available Book,
"Institutional Image-How to Define, Improve, Market It"
Vol. XIII, no. 7
Bob's marketing audience association stage measures...
Vol. XIII, no. 6
Electronic Names for Email and Web Sites: Alphabet Soup?
Advertising and the Academy: Go Tell it on the Mountain!
Vol. XIII, no. 5
A Special Marketing Higher Education "Heads-Up:"
Electronic Self-Induced Marketing Fragmentation
A "How-To" for Marketing Higher Education."
Vol. XIII, no. 4
Decision Making Stages and Types of International Students:
The Case of Asian Students in Australia.
COMMUNITY COLLEGE Survey, 1999!
Vol. XIII, no. 3
Marketphobia: a Higher Education Disease. Curable?
Gebbie Press All-In-One Media Directory
Coffee and Doughnuts.
Vol. XII, no. 12
Admissions Web Site Review:
University of Arizona;
Green Mountain College;
McMaster University.
Vol. XII, no. 11
Market Research.
Seven Deadly Sins of College Web Sites.
Vol. XII, no. 10
Cheap Shots ....
Millernet.org: A Success Story of a Different Color.
Vol. XII, no. 8
Storm Clouds on the Horizon: Musings.
On WINGS of ANGELS: Spirituality & Marketing.
Town-Gown Marketing.
Vol. XII, no. 6
Self-Imposed Marketing Fragmentation.
No Parking Here: a Prediction for Higher Education.
Vol. XII, no. 5
Risk & Courage in Marketing Higher Education.
Higher Education Cultures, a Study in Differences.
Vol. XII, no. 3
The Team Approach to Marketing Higher Education,
Colleges on the Web: The Web Team,
& 7 Deadly Sins!
Vol. XI, no. 8
New Methods in Higher Education Marketing,
& Effective Ways to Promote Your Web site!
Vol. XI, no. 7
Publications Audits
Vol. XI, no. 5