Why do people like you at schools, community colleges, colleges and universities read Marketing Higher Education periodic newsletter?

Research from our readers tells us they read it to get Marketing Higher Education information because:

It's written by professionals who know the field of higher education and are leading thinkers and doers. It is published by Bob Topor, an internationally recognized expert on marketing higher education. Many of our writers have spent decades working in higher education. Energetic thinkers, they know their field very well; they apply personal experience to make their articles real. Many are award winning writers in the field of marketing higher education.

Articles are real. No theoretical, difficult to understand, footnoted academic exercises, but practical do-able ideas you can put to work to help your school succeed. Many readers comments on the practicability of articles. We get lots of feedback about how ideas have been put to work. And about positive results that have been achieved.

The article about how to evaluate your school's mission statement has been extremely popular!

Suited for professionals as well as newcomers to higher education. Marketing articles cover a wide variety of topics designed to appeal to the person just starting out in higher education as well as the professional with decades of experience.

The newsletter includes information that can work for you and help inspire and encourage others to apply marketing principles and concepts. Recognizing occasional reluctance to marketing, many articles are written with the idea that you can use them to convince others about the importance of Marketing Higher Education. As a subscriber, you are allowed copyright free privilege to reproduce and distribute articles on your campus.

Free Agora Service
As registered reader, you have access to the FREE Agora marketing information system. Based on the idea of the ancient Greek marketplace where people went for valuable information and assistance, Agora has established itself as a cyberspace resource, reporting on the latest marketing concepts, ideas, activities, opportunities. It is also a "group think-tank" where you can pose your own questions and get valuable feedback from many of the best pros in marketing higher education.

As registered subscriber you get other valuable information: an annual survey of admissions materials, marketing communications audit (have your materials analyzed by professional higher education marketers), and many other resources and events that you will find helpful.

Ideas can be applied to many areas of activity in your school. They are not limited to a specific activity or function. So if you work in admissions, alumni, development, community relations, publications, news, administration, faculty or are the President or Chancellor of your school or system you will find useful and helpful information in this monthly publication.

Personal skills improvement to help you develop your skills and advance yourself in the field of higher education (or some other nonprofit field).