. . . f r o m E d u c a t i o n a l C a t a l y s t P u b l i c a t i o n s
| BOOKS FOR IMMEDIATE DIGITAL PURCHASE
BOOKS AVAILABLE TO BE ORDERED IN TRADITIONAL
PRINT FORM
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DIGITAL PURCHASE
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Bob's book "Institutional Image—How to
Define, Improve, Market It" originally published in hard copy
by CASE (The Council for Advancement and Support of Education)
in Washington D.C. is now available for electronic download for
$49.95 per institution (additional copies can be reproduced at
your site for $10 each copy payable to Bob Topor).
This book (second edition), describes in simple
and easy to understand fashion, how to evaluate your school's
image and includes a glossary and bibliography to assist you
in that endeavor. This is "must" reading for the long-time professional
and the neophyte to marketing higher education.
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DIGITAL PURCHASE
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The Book "Marketing Higher
Education - A practical guide" is available for electronic purchase for
$40. Using your Visa or Master Charge card you can now download Bob's "classic"
book directly to your computer. (82 pages, illustrated) This is an excellent guidebook for marketing
committees!
Our secure e-Commerce partner is RegSoft, a division of Digital
River. You can order your e-Book using a credit card directly
via the web. If you prefer, we accept phone, fax, and postal
mail orders. All of these options are available by clicking
the link above. Once your transaction has been completed, you
will receive an e-mail notification with a link for downloading
your e-Book and your e-Book password.
* You will need Adobe
Acrobat Reader to view this document and many others available
on the internet. If you don't already have it click the button
below for the FREE program.
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DIGITAL PURCHASE
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Wasabi and Ginger is available for electronic
purchase for $39.95.
Wasabi and Ginger
by Moshe Engelberg. Ph.D. and Bob Topor, B.F.A., M.A.
What happens when a Ph.D. from Stanford and a marketer, former
Director of Publications get together to discuss how marketing
can be used in one's personal life? Wasabi and Ginger happens!
This is a book, the result of conversations on long trips
in the desert and a retreat in sunny La Jolla, California
when Moshe and Bob got together to write a book!
The book explores ways you can use marketing principles to
help you in your life's path. Chapters are:
Introduction
Chapter 1
Who Are You?
Chapter 2
People Are Different; People are the Same
Chapter 3
Unity and Diversity
Chapter 4
Respecting Others, Respecting Ourselves - Marketing Research
Chapter 5
Listening and Being Heard
Chapter 6
A Personal Challenge
Order this book now. It may change your life!
Our secure e-Commerce partner is RegSoft, a division of Digital
River. You can order your e-Book using a credit card directly
via the web. If you prefer, we accept phone, fax, and postal
mail orders. All of these options are available by clicking
the link above. Once your transaction has been completed,
you will receive an e-mail notification with a link for downloading
your e-Book and your e-Book password.
* You will need Adobe
Acrobat Reader to view this document and many others available
on the internet. If you don't already have it click the button
below for the FREE program.
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PRINTED BOOK
"No More Navel Gazing!"
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This hard-hitting 168 page book describes how to apply marketing ideas
in order to avoid navel gazing. Bob describes navel gazing as the unfortunate
myopic introspective approach used by many institutions of higher education.
This book describes how to apply new marketing ideas to avoid navel gazing
and achieve success.
ISBN 0-03905623-1
168 pages including illustrations
$32.00 plus $3.00 postage |
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ORDER
THIS BOOK
(through our partner, Reach And Teach Store)
PRINTED BOOK
"The Complete Guide to Focus Group
Marketing
Research for Higher Education"
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Finally! A book devoted to the idea of applying qualitative marketing
research to many areas of higher education (admissions, fund raising, alumni,
public relations, news). This is the first book of its kind devoted specifically
to the kind of work you do. This book is used from coast to coast as schools
begin to apply new forms of marketing research to advance themselves. Written
in easy, how to do it style, you will find this a welcome addition to your
library.
ISBN 0-03905623-2
84 pages including illustrations
$29.00 plus $3.00 postage |
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THIS BOOK
(through our partner, Reach And Teach Store)
PRINTED BOOK
"Marketing Communications: How to
avoid Myopia
and add Marketing Power to your Publications"
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Bob Topor and three Stanford colleagues discover dramatic new ways to
research and produce communications using a technique they call "PowerAnalysis".
A case study allows you to follow step by step development. This book is
destined to change the way publications and other outreach materials are
produced for schools, community colleges, colleges and universities. Don't
miss this book... destined to become a higher education classic!
ISBN 0-03905623-3
124 pages including illustrations
$33.95 (including postage) |
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THIS BOOK
(through our partner, Reach And Teach Store)
PRINTED BOOK
"Media & Marketing: A Powerful New
Alliance
for Higher Education"
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This book provides a step by step account of how to work with print and
electronic media to achieve higher education marketing results. A key idea
is the M&M Plan (the Media and Marketing Plan). The author describes
how media efforts can be combined with marketing to achieve greater impact
and success for your academy. Reviewers have claimed this book may change
the way news operations work for higher education.
ISBN 0-03905623-4
160 pages including illustrations
$35.00 (including postage) |
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THIS BOOK
(through our partner, Reach And Teach Store)
PRINTED BOOK
"Fire in the Belly"
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A very personal account of his experiences in marketing higher education,
Bob takes a no-holds barred approach to this highly political business we
call higher education. Powerfully written from the heart (hence the title),
Bob sums up much of his experiences to give you his best ideas and define
potential pitfalls. This book should be read by anyone working in higher
education... newcomers as well as old pros.
ISBN 0-03905623-5
136 pages including illustrations
$35.00 (includes postage) |
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THIS BOOK
(through our partner, Reach And Teach Store)
PRINTED BOOK
"Now What Do I Do?"
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Encouraged by questions about how to actually DO marketing higher education,
Bob Topor has written this how-to guide. Frustrated by marketing committees
that can't get going? Frustrated by administrators and faculty who expect
you to DO marketing but haven't a clue about what it really involves? Pressured
by others who think promotion and logos are marketing? Tired of explaining
what it takes to DO marketing at your school? Frustrated by wanna-be marketers
turning out garbage on desktop publishing computers?
If you answered "yes" to any of these questions, this is the
book for you!
Great for beginners and excellent for seasoned pros.
ISBN 0-03905623-6
123 pages including illustrations and photos
$32.95 (including postage) |
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THIS BOOK
(through our partner, Reach And Teach Store)
PRINTED BOOK
"Image Analysis: How to Use Research Gathered
Information to Achieve Higher Education
Advancement Results"
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Using inventive techniques such as PowerAnalysis, the author describes
how he and Dr. Moshe Engelberg developed revolutionary techniques, which
are described in detail with samples, how to gather and use information
from target audiences in order to develop powerful marketing strategies.
ISBN 0-03905623-7
128 pages including 37 photos, samples, illustration, etc.
$40.95 (including postage) |
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THIS BOOK
(through our partner, Reach And Teach Store)
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©1963-2005 TOPOR CONSULTING GROUP
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Last Update: 12/6/2005
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