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Many people have influenced my life and professional work. These two, Martha and
Ginny, made a big impact on my life.
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My Beloved Martha
A few thoughts about Martha: When I first met Martha in Syracuse, NY I was
living across the street from her home on Henry Street. One Saturday in
1959, after I had graduated from Syracuse (BFA, '58), I was raking up
leaves and burning them in front of the apartment I rented along with my
buddy, Dave Rusch. This cute young high school girl came across the street
to tell me I could not burn leaves because it was against a city ordinance.
She was very friendly and had a super sense of humor. I took an immediate
liking to her. That began a long courtship, with many trips to the Syracuse
water tower for necking (as it was called then). After graduation from high
school, Martha went to "beauty school" and became a hair dresser. Soon, I
was drafted in to the US Army and we were separated for 2 and a quarter
years. When ever I took military leaves to my home in Utica, I drove to
Syracuse to be with Martha, at that time known as "Martie." Our love grew
strong over time. We communicated by mail, sharing our love.
We decided to get married. Soon after I was out of the Army we were wed in
a Presbyterian church in Syracuse and honey mooned on Cape Cod and
Gloucester, Massachusetts. I took a job at Syracuse University Press
Printing Division. Soon we moved to Rochester for a new job at the
University of Rochester. We lived on East Henrietta Road in a small one
room apartment, which was actually a converted motel. Mark was born and we
moved to Greece in North Rochester in a new town house to have more room
for our new son Mark and his new brother, Brad.
Soon we had saved up enough money to buy a house on Castleman Road, our
first real home, ( for $27,000). I worked at Rochester for 11 years, during
which time I got my master's degree in Art History. Martha was a super home
soulmate...we were in love! After a while, I wanted to broaden my
experience, so I took a job in Princeton as an art director. We sold our
house in Rochester to buy one in Pennington, New Jersey. We lived there for
only one year. My job was a bad experience so I moved on to Dayton, Ohio
where I worked for Wright State University and Martha was a study hall
monitor in the high school. We had a beautiful house.... a so called
"executive home."
From Dayton, we moved to Cornell in Ithaca, New York. There I worked as
Assistant Director in Media Relations. Martha was the typical housewife,
making friends with neighbors and attending the local Christian Science
church. Martha was a very compassionate mom. Her favorite saying was "love
is reflected in love," an idea from her church.
From snowy Ithaca we moved to San Diego. Martha worked as a receptionist
at a computer medical firm. She was very successful. When I got the call to
take a job at Stanford, Martha was right at my side and ready to support
me. We moved to Mountain View, my current home. Unfortunately, in the
summer of 1989, Martha died very suddenly. I lost my soulmate!
That is why this site is dedicated to her memory. Thank you for taking
this "trip" with me down my memory lane.
Love, Bob

In loving Memory of Virginia Carter Smith
This electronic marketing effort is also dedicated to the memory of
Virginia Carter Smith, long-time friend, professional colleague, CASE President emeritus
and just nice person.
Ginny was instrumental in enouraging me to write my first book, "Marketing Higher Education
A Practical Guide." She was always a marketing advocate and one whom I trusted for
professional assistance.
Ginny, we miss you!
Bob
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