To advance higher education through delivery of marketing and
communications educational materials and services to professionals at secondary schools, community
colleges, colleges, universities and systems of higher education.
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Probably more than any one else, after forty long years in this business of higher education, I know
how difficult and frustrating it can be to introduce the word, concepts and principles of marketing in
this environment.
—Bob Topor
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- My Philosophy
- Consulting Services
- The People of Topor Consulting Group International
- Bob Topor
- Dr. Moshe Engelberg, Ph.D.
- Mike Webb
WEBB Internet Marketing & Consulting
- Ann Granning Bennett — Wordsmith
- Shannon Topor
My Philosophy
- I believe in the value of "listening" to you before talking.
- I believe in blending academic knowledge with practical experience
to achieve more powerful results.
- I believe that diversity in people and ideas adds value to efforts.
- I believe in blending academic knowledge with practical experience
to achieve more powerful results.
- I believe that skills, commitment, and enthusiasm are powerful tools
for improvement of your institution - and you.
- I believe in the value of your in-house staff.
- I believe in empowering you and your staff through interactive teaching
and learning.
Consulting Record
Executive Consulting
It is not uncommon, as you well know, to find "roadblocks"
that hinder advancement of an institution. Bob provides a service designed
to assist Presidents, Vice Presidents, Deans, Board Members and other key
administrators break though these hindrances. Bob does this through conversations,
meetings, presentations and reports. "I've been told, again and again,
that I have the persuasive skills and knowledge to confront problems (and
people associated with those problems) and work to resolve them. For example,
I often ask to meet with key faculty, staff and administrators, especially
those who are perceived as being the key 'detractors' to marketing. I have
often made presentations to Boards on behalf of President and key Vice Presidents
to cut through problems and build consensus. I enjoy doing this sort of
'roadblock busting'. It's a fun part of my job."
Contact Bob to describe your
problem situation and he will discuss ideas about how he can help resolve
your issues.
"Virtual Corporations"
With many decades of experience in higher education marketing, Bob knows
where the people with the best strengths are located! He knows where to
get the best writing, designs, strategic planning, marketing research and
follow-up services. "I organize people based on their skills,
not proximity." Using computers, communications systems, faxes,
the World Wide Web and other forms of electronics Bob can organize a team
of professionals to help you get what you need... quickly, efficiently,
and economically.
Contact Bob and ask him to describe
some of his past successes using this inventive form of service outsourcing.
Know your audiences!
Along with his colleague, Dr. Moshe Engleberg of ResearchWorks (Ph.D.,
Stanford) Bob delivers valuable information about your key internal and
external target audiences. In clear and simple strategies, Bob and Moshe
use their proprietary PowerAnalysis to determine perceptions target
audiences which can be used to drive undergraduate recruitment, graduate
recruitment, retention improvement, fund raising projects, alumni development,
community development, public relations, internal and external communications
and many other sorts of activities. This technique is described in detail
in Bob's book about Dr. Engelberg's and his work in Mexico, Image Analysis:
How to use research gathered information to advance institutions of higher
education,. published by Bob's firm, Educational
Catalyst Publications.
Institutional Image Assessment
Using techniques developed in conjunction with Dr. Moshe Engelberg, Bob
and Moshe will come to your campus and describe how an internal and external
image analysis can be used to dramatically advance your school and it's
curriculum. Using one of three forms of service, Bob and Moshe will help
you decide which method is best for you.
Marketing Plan Builder
Bob and Dr. Moshe Engleberg will help you develop a marketing plan for
your school. We like to help harness internal resources to keep costs down
and help you (and your marketing committee) develop a powerful marketing
plan based on their Master Marketing Plan Builder, a proprietary,
copyrighted marketing plan builder.
Three Ways of Working with Topor Consulting Group
International
ONE...
Need expert guidance for specific aspect of your work? Then our advice
model may be best for you. We'll be there with consulting, seminars,
key recommendation and resources to assist you in strategic decision making
as needed.
TWO...
Perhaps you want more than just advice. You may prefer to work collaboratively
and learn the "how-tos" to use next time. We call this the empowerment
model. We prepare customized in-house seminars and training to provide
you with the exact tools you need. Or we work with you, side by side, training
while doing. By sharing the work, you and your in-house staff develop important
skill for future projects and reduce your costs.
THREE...
Sometimes you need the job done by outside experts. Take advantage of
our turnkey model. We'll do it all for you - planning, research,
writing, design, execution, printing and evaluation. We work with creative
writers and award-winning designers using a process we call InfoFusion
(the application of research information to make the end products much more
impactful). This combines creativity with research techniques that get results...
measurable results! We network with others to get the right combination
of skills for the job at hand. We will create communication you are proud
to call your own.
Retainers
Some schools, requiring extended services and guidance, retain Bob over
a period of time. Bob can come to your campus (you provide the housing)
and participate in day-to-day marketing activities. This "rent an expert"
approach can be used to assist in long-range projects such as recruitment,
retention, fund raising, image building, awareness development, advertising,
etc.
Institutional Image Seminar - How to Define, Improve
and Market Your Institutional Image
This one-day seminar on your campus, ($125 per participant) by Bob Topor
and Moshe Engleberg, describes in practical details how to analyze and define
your competitive marketing image, how to identify attributes, how to "package"
a consistent and unified image to maintain a powerful presence in the competitive
marketplace.
Web Auditing Service for Higher Education!
By Bob Topor
Review of higher education web sites for marketing effectiveness for
recruitment (undergraduate, graduate, or continuing & distance education
programs). Evaluate ease of use, (applications, communications) evaluate
marketing effectiveness, identity review (evaluate continuity), evaluate
appeal for various target audiences (parents, alumni, general public),
posting suggestions to increase search results! Impartial, unbiased,
professional audit by two of the most respected pros in the business!
Bob Topor has forty years of experience marketing higher education inside
and outside the institution, with an admirable consulting record and many
books on the subject. See Bob's consulting record.
Cost: $250 for your school & $175 for each competitor audited.
Require: P.O. number and email address for contact at your institution.
Contact: Bob Topor at
topor@marketinged.com.
Virtual Consulting Service for Higher Education
By Bob Topor
This is a service provided by Bob Topor, designed to
assist working higher education marketing professionals by providing a
source of helpful guidance, review, strategy development, plan
evaluation and professional assistance.
For more information about this service contact Bob's
Virtual Consulting Service
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